“Staging” may be the Answer!

“Staging” may be the Answer!

Sticky
Mar 10, 2009
Comments Off on “Staging” may be the Answer!

Skilled staging is essential in this unpredictable market with so much property for sale. A buyer needs to see and feel your property.

In my real estate and staging experience, I’ve discovered that it is always simpler to stage a unit when it’s bare, which allows the unit to become a clean canvas. When cleverly decorated, it can de-emphasize the lack of good space planning or it can highlight prime features in new or older construction.

MY STAGING CHALLENGE

Last year one of my clients tried to sell his house. It was on the market for nearly a year. First, he tried to sell it on his own. Next, he used a non-local REALTOR® that was not familiar with the area. He was beyond frustrated so he finally pulled the listing. He finally tried Coccia Real Estate Group, a local, aggressive Real Estate office. We recommended a local staging person that made some very basic suggestions.

Problem areas: The home was dated in style. It shrieked 1980’s with mirrored walls, grey marble floors, large wall vents, white Formica cabinets in the bathrooms, and old white appliances in the kitchen. A gaudy Lucite ceiling fan hung in the dining area with warm purple, puffy valences. In the living room was a wooden, sea captain spindled stair case rail with carpeted stairs leading to the bedrooms upstairs. The fireplace was back-splashed in cemetery green marble.

The best features: The home’s top assets were the living room’s floor-to-ceiling windows, and its balcony with panoramic views of New York City. The kitchen also had gorgeous custom cherry cabinetry.

What I did:

  • I removed the puffy valences to open the vista.
  • I had the place painted white to modernize walls and bring in the marina since the mirrored walls reflected the light.
  • The place was cleaned thoroughly.
  • I placed real plants inside and on the balcony.
  • I chose all modern furniture and artwork.
  • Splashes of color finished the look.

The result: The unit sold in four months.